Sales of financial and wealth management products

Sales of financial and wealth management products

Industry: Financial Services

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Project Type: Mini Program

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Service: Management backend, WeChat mini program

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Development date: August 2020

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Hebei Bank Wealth Management Product Sales System —— Pioneering a New Era of Intelligent Wealth Management

In today’s society, with the improvement of living standards and the strengthening of investment awareness, financial wealth management products have gradually become a focal point for the public. Hebei Bank has keenly identified this market demand and launched a comprehensive business system that integrates wealth product sales and customer service. This system consists of two major parts: a WeChat mini-program front-end for customers and a backend recommendation engine, aiming to provide customers with a more convenient and efficient wealth management experience.

Carefully Selected Wealth Management Products Display

In this mini-program, Hebei Bank has meticulously selected a series of high-quality wealth management products, covering various risk levels and expected returns. Through clear product listings, users can quickly find investment options that suit their needs. Each product comes with a detailed introduction page, including key information such as product features, investment period, and yield rates, helping investors make informed decisions.

Online Instant Communication

To further enhance service quality, the mini-program includes an instant messaging function that allows customers to engage in one-on-one conversations with wealth managers. Whether consulting about specific product details or discussing personal financial planning, customers can receive timely responses from professionals. This seamless interaction effectively shortens the customer decision-making cycle and enhances the user experience.

Autonomous Investment Portfolio Management

In addition to purchasing wealth management products, the business system also supports users in managing their own investment portfolios. Within the mini-program, customers can view detailed information about their purchased products, including current market value and cumulative gains, and easily initiate redemption requests. This feature makes it easy for even novice investors to get started and keep track of their financial movements at any time.

 Intelligent Recommendation Engine

The backend recommendation engine is the core competitive advantage of the entire system. Based on big data analysis and artificial intelligence algorithms, the engine can tailor personalized wealth management suggestions according to users’ historical behavior, preference settings, and other factors. Whether looking for new investment opportunities or adjusting existing asset allocations, users can obtain valuable reference information from this system.

In summary, the wealth management product sales system launched by Hebei Bank stands out among many similar products due to its comprehensive features and intelligent service model. It not only simplifies the investment process and enhances interactions between customers and financial institutions but also opens up a new path to wealth appreciation for a wide range of investors. With continuous technological iterations and the ongoing enrichment of service content, this system is expected to play a greater role in the future, helping more people achieve their dreams of financial freedom.

Keywords: Sales of financial and wealth management products
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The aforementioned case was developed by the Daguang Network Technology team, with a 100% guarantee of authenticity. Due to confidentiality requirements, this article only displays and describes part of the project’s content. If you would like to learn more, please click on the online consultation on our website to contact us.